What role does Notion play within your company's tool ecosystem?

We all know that companies today juggle a ton of tools. Businesses with fewer than 500 employees have about 172 different apps in use. And for mid companies, between 500 and 2,500 employees, this number can skyrocket to around 255 apps. It’s easy to see how things can get messy fast if everything isn’t organized well. Without a good structure and process on how these apps should be connected to each other, you end up with a lot of scattered information that’s hard to find when you need it, resulting in silos of information between teams.

So, where does Notion fit into all this? I think most people believe Notion is great for project management, but I believe Notion fits perfectly as your company's central knowledge hub. Where all your information is stored and can be easily found by employees. Where your other apps connect to each other to prevent company silos.

I think of Notion as the connective layer between all your tools, using embeds, link previews, and automation to unite your information into a central location.

How tools come together in Notion

You can use Notion to organize company knowledge into dedicated databases like employees, clients, processes, and projects.

But what if your team also uses other specialized apps, like a CRM for sales? No worries, Notion can help centralize that information, too.

Even if your sales team uses a dedicated CRM like HubSpot, which is essential for them, Notion can still be the place where all the necessary information is accessible to everyone else. You can automate the flow of information between these apps with tools like Make.com and Zapier, preventing data from becoming siloed within different departments.

Besides using automation apps to sync date between apps, Notion’s built-in integrations make it easy to connect with other tools your team uses. Integrations with Jira, Google Drive, Github, Figma, and more, allow you to see information right from Notion. These integrations ensure everyone has the data they need, without switching between multiple apps.

In some cases, you might find that Notion itself can replace other tools you’re using, helping you reduce costs.

Roxana Rodriguez

Certified Notion Consultant and designer

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