Alex Epstein
Bestselling author and energy expert Alex Epstein needed a professional site to showcase his work. With support from NotionFlows, he launched a sleek, personal site built in Notion and Super — giving him full control without sacrificing polish.
A public thinker with a clear message
Alex Epstein is a New York Times bestselling author known for The Moral Case for Fossil Fuels and Fossil Future. As the founder of the Center for Industrial Progress, he’s become a leading voice in the energy space — challenging conventional thinking and sparking global conversation around fossil fuels, policy, and innovation.
Alex reached out to us with a focused goal: he wanted a personal website that highlighted his body of work, clearly laid out the services he offers, and was easy for him to update — all while maintaining a clean, professional appearance.
The Challenge
Alex didn’t want a complicated process. He wanted something that looked good, worked well, and felt like him.
1. Showcase work without overcomplication
He needed a central place where people could learn about his books, services, and speaking — without building a bulky custom site.
2. Keep it easy to update
As someone who moves fast and frequently publishes new material, Alex wanted to be able to edit or add to the site himself, with no technical roadblocks.
3. Reflect his personal style
The website had to feel like an authentic extension of Alex — direct, simple, and clear.
The Solution
Our collaboration with Alex was straightforward, fast-paced, and built around trust. Rather than starting with wireframes or mockups, Alex gave us a simple note outlining the sitemap and left the execution to us.
Built directly in Notion
We skipped the usual Figma stage and built the site structure directly in Notion based on Alex’s outline. This allowed for quick iteration and hands-on feedback from the start.
Styled with Super for a polished look
Once the structure was in place, we used Super to style the site — giving it a clean, professional finish that felt aligned with Alex’s brand.
Focused design and intuitive navigation
We kept the layout lean and content-driven, prioritizing clarity and speed over flashy design. Each section — from books to speaking to contact — was structured to be easy to browse and easy to maintain.
The Results
A professional site that puts his work front and center
Visitors now get a clear picture of who Alex is, what he does, and how to engage with his work — all in a few clicks.
Complete ownership and flexibility
Because it’s built in Notion, Alex can easily make updates or restructure content whenever he needs — without writing a line of code.
A launch-ready site in record time
By cutting out unnecessary steps and focusing on execution, we were able to turn his idea into a working site quickly — without compromising quality.
Documentation to support independence
We created a Notion-based guide explaining how the site works, how to update content, and how to use Super. Everything is now in Alex’s hands — and built for long-term use.
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