How Alex Epstein leveraged Notion to showcase his projects & services and strengthen his online presence

A public thinker with a clear message

Alex Epstein is a New York Times bestselling author known for The Moral Case for Fossil Fuels and Fossil Future. As the founder of the Center for Industrial Progress, he’s become a leading voice in the energy space — challenging conventional thinking and sparking global conversation around fossil fuels, policy, and innovation.

Alex reached out to us with a focused goal: he wanted a personal website that highlighted his body of work, clearly laid out the services he offers, and was easy for him to update — all while maintaining a clean, professional appearance.

The Challenge

Alex didn’t want a complicated process. He wanted something that looked good, worked well, and felt like him.

1. Showcase work without overcomplication

He needed a central place where people could learn about his books, services, and speaking — without building a bulky custom site.

2. Keep it easy to update

As someone who moves fast and frequently publishes new material, Alex wanted to be able to edit or add to the site himself, with no technical roadblocks.

3. Reflect his personal style

The website had to feel like an authentic extension of Alex — direct, simple, and clear.

The Solution

Our collaboration with Alex was straightforward, fast-paced, and built around trust. Rather than starting with wireframes or mockups, Alex gave us a simple note outlining the sitemap and left the execution to us.

Built directly in Notion

We skipped the usual Figma stage and built the site structure directly in Notion based on Alex’s outline. This allowed for quick iteration and hands-on feedback from the start.

Styled with Super for a polished look

Once the structure was in place, we used Super to style the site — giving it a clean, professional finish that felt aligned with Alex’s brand.

Focused design and intuitive navigation

We kept the layout lean and content-driven, prioritizing clarity and speed over flashy design. Each section — from books to speaking to contact — was structured to be easy to browse and easy to maintain.

The Results

A professional site that puts his work front and center

Visitors now get a clear picture of who Alex is, what he does, and how to engage with his work — all in a few clicks.

Complete ownership and flexibility

Because it’s built in Notion, Alex can easily make updates or restructure content whenever he needs — without writing a line of code.

A launch-ready site in record time

By cutting out unnecessary steps and focusing on execution, we were able to turn his idea into a working site quickly — without compromising quality.

Documentation to support independence

We created a Notion-based guide explaining how the site works, how to update content, and how to use Super. Everything is now in Alex’s hands — and built for long-term use.